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Ярмарки. фестивали Ярмарки. фестивали

Как правильно подобрать выставочное оборудование для участия в выставке

Выставка — крайне важное для любой компании мероприятие, ведь где ещё можно заявить о себе потенциальным клиентам, а также найти новых партнёров и инвесторов. Неудивительно, что штат сотрудников любой мало-мальски разумной компании тщательно готовится к каждой выставке. Для того чтобы обратить на себя внимание, необходимо правильно подобрать выставочное оборудование. Оно должно привлекать, удивлять, подталкивать. Здесь важен грамотный подход и стратегия. У американских маркетологов есть такое понятие, как «eye-catching», т.е. захват взгляда. Именно эту роль и выполняют мобильные стенды.

21 March 2012 Marketing & advertising, Exhibition technology, Design, Exhibition technology, Visual communication

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