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Homepage Conferences Russia Moscow Marketing Data Analytics 2024
Conferences Russia Moscow Marketing Data Analytics 2024

Marketing Data Analytics 2024 - national Forum on Data Collection and Analysis in Marketing

Marketing Data Analytics 2024 - national Forum on Data Collection and Analysis in Marketing

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Russia, Moscow , Artcourt Moscow Center Hotel
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Marketing, Business analytics, Marketing research, Market analysis, Web analytics

About the conference Marketing Data Analytics 2024

Marketing has always been based on data: surveys, field research, competitor analysis. Data has always been valuable, and efforts were made to collect as much of it as possible. But today, as we live in a digital world overflown with information, marketing faces new questions: Is any data useful for the company? What should be collected and how to integrate it? How to automate analysis? How to achieve a clear distribution of responsibilities at all work stages? Where to start working with data in a data driven world?

From September 24 to 26, the multi-industry forum 'Marketing Data Analytics 2025'  will bring together practitioners from large and medium-sized businesses sharing their experience in data collection, storage, analysis, and visualization in marketing with the audience. The program covers:

  • Communication between analytics team and the business
  • Analytics implementation stages
  • Off-line operations analytics
  • Analytical data application in marketing
  • Digital analytics and marketing
  • Case studies of Big Data application
  • Arrangements for centralized data collection
  • Convincing the management team in data-driven solutions/decisions viability
  • Dashboards and visualization for decision-making
  • Culture of building pass-through processes
  • Competitive analytics
  • Data-driven forecast for promotion and marketing campaigns performance
  • Setting up regular reporting and its automation
  • Robotics: implementation, case studies
  • Using data to increase performance of current base
Additional information and services:
Organizer:
INTERFORUM
Website:
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ООО "ИНТЕР ФОРУМ", ИНН 7734369482, erid:2VfnxvdLvJU

Venue

Artcourt Moscow Center Hotel

Russia, Moscow, Artcourt Moscow Center Hotel
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