PR+ Forum 2025 - russian National Forum of PR Professionals

PR+ Forum 2025 will bring together the best professional practices from Russian and international companies to provide answers to the most pressing questions and help the community to develop a better understanding of the current situation and further development of trends. The event is aimed at external relations directors, PR directors, heads of press services, press secretaries, marketing and public relations directors, PR managers. The forum is expected to discuss:

• Selection and use of platforms for B2B communications: strategies and challenges in a changing media landscape;
• Integrated Communications 360°: how to bring together PR, Marketing, GR and IR under one umbrella;
• Working with audiences in social media under constraints: creative strategies and safe approaches;
• Reputation management in a polarized society: development of communication strategies and protection from negative impact;
• Artificial intelligence in PR: from ChatGPT to Midjourney - opportunities, challenges and ethical dilemmas;
• Criteria for assessing the PR and communications efficiency: impact on marketing metrics, sales and business results;
• How to deal with journalists in the new context: experience and recommendations. The state and prospects of business journalism;
• Personnel issue in PR: what does the labor market look like, where to find qualified specialists and what skills are necessary for a modern PR specialist?
• Evolution of ESG and sustainable development.

February 12 will be a special day of the forum - PR in B2B, focusing entirely on the experience of B2B companies. Experts will discuss how to combine promotion on Russian and international markets in the context of geopolitical restrictions, how companies develop and maintain the personal brand of top managers, how to effectively use Telegram for promotion and communication with the corporate audience, and much more.

JOIN IN

The Speakers

Speakers at PR+ Forum 2025 include:

• Evgenia Pak, Head of Corporate Communications, Machine Building Division, Rosatom;
• Victoria Vasilieva, Director of Public Relations Department, Polyus;
• Irina Gushchina, Head of External Communications, Russia and Eurasia, AstraZeneca;
• Lyudmila Semushina, PR Director, Inventive Retail Group;
• Ekaterina Samorodova, PR Director, FSK Group of Companies;
• Maria Kelembet, Executive Director, Corporate Relations, Cian;
• Anastasia Zhuravliova, Deputy General Director for External Communications, Railways Systems KZ;
• Elena Yurina, Director of Communications and Advertising, DPD;
• Alexey Panshin, Head of External Communications, Beeline;
• Lyudmila Grigorieva, PR Director, TSIFRA GROUP of COMPANIES.

Participation is fee-based. Privileged registration terms apply until December 27, 2024. InterForum club card holders and groups of 3+ are traditionally offered discounts.

GET REGISTERED