The slogan “all the best for children” is relevant not only for the parents, but also for professionals in the children's goods market. The international specialized b2b exhibition of goods for children Kids Russia is focused just on them. Bringing together leading Russian and international companies, it has a reputation as a convenient platform for business communications and annually becomes the most important and significant industry event in the spring.

The exhibition is attended by specialists from retail and specialized retail (according to the survey, there were 46.7% of the specialized retailers in 2020), wholesale trade, representatives of manufacturers and online stores, importers and distributors. In just three days of work in 2020, 10,240 people from 45 countries of the world and 27 regions of Russia visited Kids Russia.

The effective work of professionals is provided by the parallel event Licensing World Russia which will be traditionally held at the same venue. Licensing World Russia is the only specialized exhibition in Russia dedicated to the licensing. It attracts to the site key companies representing popular brands and licensed franchises that are interested in cooperation with domestic manufacturers. What is more, the Russian Stationery Forum will also join this alliance in 2021.

What will Kids Russia 2021 showcase?

Kids Russia 2021 will have a new section — Products for health and children's safety. Thus, the number of product groups presented at the exhibition will reach twelve. For the convenient and efficient work of the exhibitors, there will be programs for buyers and manufacturer support from all regions of Russia. The event will include:

• Center of new goods WHAT'S NEW! — demonstration of new products and innovations in the children's products industry.
• International Pavilion Trend Gallery & World of Toys — high quality and popular branded products presented by manufacturers of children's products from around the world. 
• RETAIL CENTER. Negotiations with chains is a business platform optimally suited for establishing direct contacts between suppliers of children's goods and buyers from federal and regional retail chains.
• Brand Product Gallery — Demonstration of new licensed goods and products featuring popular characters and brands.
• The center for licensing proposals. The Center members are leading right holders and licensing agencies that offer licenses for popular and well-known characters and images for rent.

Business program

The business program of Kids Russia 2021 is focused primarily on providing opportunities for industry professionals to update their knowledge about the market and receive invaluable recommendations from industry experts. Panel discussions, round tables, personal focus sessions and training seminars will help you find effective solutions for the children's goods industry, discuss current industry topics with the participation of industry experts.

A detailed program will be published on the official exhibition website closer to its beginning. Follow the news!