Licensing World Russia is the only specialized exhibition in Russia dedicated to the licensing. It is the event where all key companies representing popular brands and licensed franchises take part.

The use of popular characters and images in the production and promotion of various categories of consumer products is always beneficial. That is why the slogan of the exhibition is “A new look at your product”. The event is held in B2B format and has gained a reputation as a convenient platform for the presentation of corporate, fashion, sports, lifestyle brands. And, of course, characters from the entertainment industry, art, design images of objects and cultural heritage.

The effective work of professionals at the exhibition is also provided by the parallel event Kids Russia 2021 — the international specialized b2b exhibition of goods for children. In addition,the Russian Stationery Forum 2021 will also join this alliance.

Why visit Licensing World Russia 2021?

Licensing World Russia is a place where popular characters, heroes, images combine with NO NAME products for the mutual success of right holders and manufacturers. Its exposition is divided into 7 thematic sections:

• Russian brands;
• Global brands;
• Entertainment industry, and parks;
• Celebrities and famous personalities;
• Fashion, and music;
• Sports brands;
• Cultural heritage, and art.

Among them, you will certainly find any missing element for the effective promotion of your products. In addition, the exhibition will include:

Brand Product Gallery — Demonstration of new licensed goods and products featuring popular characters and brands. It will give you the opportunity to get direct contacts of right holders and communicate with representatives of large companies and brand owners.

Legal Consulting Center — leading experts in the field of right protection take part in Licensing World Russia and provide legal advice on the creation, registration, use and protection of intellectual property for all visitors and exhibitors. Among the experts are such companies as Semenov & Pevzner, Baker McKenzie, Katkov and Partners, Kiryukhin and Partners, the Association of Rights Holders.

The parade of life-size figures is a show with the participation of popular heroes and characters. Bright photos and a charge of good mood are guaranteed!

Business program

Licensing cases from market participants, analytical data from leading research agencies, success stories and brand development from different product segments — all this includes the business-oriented business program Licensing Day, which is part of the Licensing World Russia 2021 exhibition. Industry professionals will receive a great opportunity to update your market knowledge and to get invaluable advice from experts.

Visit the event business program for free. A detailed schedule will be published on the official exhibition website closer to its beginning.