OTDYKH Leisure 2025 - international Trade Fair and Forum for Travel and Tourism

OTDYKH Leisure is the major industry trade fair in Russia before the autumn-winter tourist season starts. It is the only business event of this scale for outbound, inbound and domestic tourism, addressing the year-round demand for travel in Russia and abroad.

For the past 30 years, OTDYKH Leisure has been running annually bringing together thousands of industry professionals - tourism, hospitality, meetings, online booking systems professionals, air and rail carriers, MICE agencies and concierge services, the cultural and creative industries sector, executives from major tour operators and travel agencies, as well as leaders responsible for the development of individual territories and tourist destinations.

In 2024, 9,000+ visitors from 18 countries and 30 regions of Russia saw the trade fair's exposition. 76% of b2b visitors are buyers of tourist products, 60% visited the fair for the first time.

Among regular visitors are ANEX Tour, Fun&Sun, Pegas Touristik, Tez Tour, Coral Travel, Biblio-Globus Travel Agency, 1001 Tour, Space Travel, Pink Elephant, National Tour Operator ALEAN, Alfa-Bank, Rostelecom, Aeroflot, Sheremetyevo Airport, S7 Airlines, Ostrovok. ru, Tutu.ru, Etihad Airways, Jazeera Airways, Air Arabia, Air China, ALL - Accor Live Limitless, Radisson Hotels & Resorts, ICS Travel Group, Mövenpick and many others.

EXHIBIT AT THE FAIR

‘This is the 30th time we are exhibiting at OTDYKH Leisure, without missing a single year, as the Russian market is one of the most important markets for us. At the moment, the Russian market is the second largest market for Egypt in terms of tourist flow’, - Mohamed Atta El Sherbieny GM of External Officies Egyptian Tourism Authority

‘The 30th anniversary trade fair OTDYKH Leisure is running in a special way this year, with a large number of regions, a large number of foreign countries and new formats. First of all, I would like to note a very rich business program with an unusual approach. New approaches can certainly be found in the trade fair exposition: it was very pleasant to see the stand of National Tourist Routes of our country’, - Arthur Abdrashitov, Minister of Tourism of the Samara Region

Why exhibit?  

• Find access to new markets in the shortest possible time - exhibitors have the opportunity to meet with target audience from 51 countries and 67 regions of Russia within 3 days: 83% of visitors are representatives of B2B segment;
• Test the demand for a new product - find out what's trending, conduct your own market research right at the fair, be at the peak of demand;
• Occupy vacant niches in the industry - tourism flows are currently being redistributed and consumers are keen to discover new destinations.

EXHIBIT

Business Program

OTDYKH Leisure is, among other things, a place for a large-scale brainstorming session of all industry players who have a direct impact on tourism development in Russia and around the globe.

The theme of the 2025 fair will be ‘Tourism Beyond Globalisation’. The speed of developments is many times greater than the adaptive capacity of human beings to absorb information. Digitalisation, AI, robotisation and globalisation impress with the scale of integration into life and stun with the gradual ‘squeezing out’ of values that people are accustomed to as digitisation-resistant components.

The fabric of the tourist world is and will remain curiosity, humanity, the need for reflection, cultural codes, history and ancestral heritage that allow continents, countries and regions to differ and stay present, opening up in new ways for each generation.

Exhibitors and business program participants of the new season of OTDYKH Leisure 2025 will share their vision of the balance between the digital world's homogeneity and individualism, which gives birth to a new quality of hospitality and provides players with leading positions in building intercultural communications.

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