Market insights and trends at the beauty industry exhibition Cosmoprof Asia 2019 in Hong Kong

Asia’s leading beauty industry exhibition Cosmoprof Asia will take place from 12 to 15 November 2019 in AsiaWorld-Expo and Convention & Exhibition Centre in Hong Kong.

Beauty industry professionals from around the world are increasingly ensuring B2B mega-event Cosmoprof Asia is on their annual calendar. The gateway event between Asia and the rest of the world, Cosmoprof Asia is where the world comes face-to-face with the emerging trends, products and services that will sweep the industry. After all, what happens in Asia today, particularly China, South Korea and Japan, is the world’s most thrilling craze tomorrow. 

At the same time, Cosmoprof Asia puts exhibitors and visitors in the front seat for developing their respective businesses in Asia. The award-winning expo and Asia’s leading platform for the cosmetics industry not only offers exhibitors a professional and results-driven market place for products and services, as well as highly targeted networking opportunities, it also attracts leaders in the industry keen to share their expertise via a high-level program of conferences and industry updates. 

The 24th Cosmoprof Asia, 12 to 15 November, 2019, promises to be a stellar edition, rich in new launches, exciting competitions, insider insights, compelling seminars and industry excitement, putting exhibitors and visitors in the perfect place to experience, learn and strategize, taking their business to the next level. 

CosmoTalks 2019 features global industry experts

The industry’s newest trends, latest disruptions and most cutting-edge solutions all come under the spotlight at Cosmoprof Asia’s Cosmotalks. Our line-up of speakers from international trend agencies, market research companies and education academies put themselves in the hot seat, unveiling the latest industry innovations, identifying future revolutions, while inviting questions, conversation and connection. Presentations and seminars cover the field of supply chains at Cosmopack Asia (12 to 14 November at AsiaWorld-Expo, AWE), meanwhile, at Cosmoprof Asia (13 — 15 November at the Hong Kong Convention & Exhibition Centre, HKCEC) in-depth studies will reveal the currents affecting growing sectors in the Asia-Pacific region, best-in-class distribution channels and how to catch today’s consumers’ eyes — and wallets. 

CosmoTrends by BeautyStreams maps industry developments

Ground Zero for buyers, influencers and scouts, “The CosmoTrends Report 2019” presented at HKCEC by international trend agency BEAUTYSTREAMS, will discuss the trends, macro and micro, unveiled throughout the four-day event. “Skinfluence: How Skin Care Drives Make-up” at AWE will highlight the power of the skincare industry on product categories make-up, hair and perfume. Going even further in depth, BEAUTYSTREAMS will also delve into trends of texture, claims and ingredients in the make-up industry and how they are linked to societal, lifestyle and aesthetic trends.

The future of the Asian market be Euromonitor

Welcome to the future at Euromonitor’s presentation “Skin Care Trends Across Asia from 2019 and Beyond”, taking place at HKCEC. Did you know Asian markets generate over half of all global skin care sales and over the next five years are expected to increase exponentially faster? Key drivers, deep analysis on the strongest growing categories (face masks, anti-aging products and moisturisers), Korean, Japanese and Chinese beauty and cultural trends, the latest in online and offline channel dynamics — this report, shared for the first time at Cosmoprof Asia, will be nothing short of a game changer. 

Beauty and packaging forecasting by WGSN

WGSN, international multi-sector trend agency, bridge both packaging and consumer sides of the industry, hosting two seminars, one at each location. At AWE, WGSN will present the packaging trend forecast for 2020 and beyond, highlighting on-trend packaging and bringing a special focus on using sustainable material. At HKCEC, WGSN will present a new beauty forecasting platform, launched Spring 2019, based on the needs of the beauty industry, from packaging and ingredients to colour, texture and fragrance. Significantly, WGSN will focus on Gen-Z and how to build mutually beneficial relationships with the most influential group of beauty consumers on the planet. 

Claims vs Reality by SGS

SGS, international inspection, verification, testing and certification company, will also present two talks at the two locations. At AWE, the company will talk about “How are sunscreen products being regulated and having their sunscreen efficacy substantiated?” Focusing on sun protection testing, which is becoming more and more complex, the presentation aims to highlight the main differences between the US and Europe from both regulatory and testing perspectives. Meanwhile at HKCEC, the question “Are the product claims on your skin care cosmetics well substantiated?” will be posed, analysing cosmetics claims in Europe, with a particular focus on designing and conducting skin care efficacy tests. 

Beauty in the modern era by FIT

FIT (Fashion Institute of Technology) in New York is a leading institute, providing high-level career education in art, design, business and technology. Their CFMM (Cosmetics and Fragrance Marketing and Management) programme has become an industry think tank, producing research and contents highly appreciated across the world. At Cosmoprof Asia, FIT will be presenting Capstone Research’s “The New Era of Beauty and Technology” looking at how technology will play its part in individual and collective concepts of beauty in the future. How will beauty even be defined in our future? How brands should prepare themselves to play their role in this evolving future. 

Selling in China 101 by KLINE

The seminar presented by Kline will be scheduled at HKCEC under the title “Beauty Retailing in China: Opportunities in the Direct Sales and Specialty Stores Channel”. Within the booming beauty industry in China (increased over 8% in 2018), the cosmetics and toiletries segment has experienced double digit growth in both direct sales and specialty store channels. The Internet and vertically integrated stores show the greatest shift in share between 2017 and 2018. This presentation will focus on the most powerful retailers, while highlighting how technology is simultaneously infusing new interest in the bricks and mortar shopping experience. 

The text/image source: official exhibition website Cosmoprof Asia 2019