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По данным АКАР, большинство рекламодателей не готовы увеличивать процент агентской комиссии в 2025 году
В представленном ассоциацией исследовании «Ключевые тренды на российском рекламном рынке 2024» зафиксирован также высокий запрос на прозрачность, независимую экспертизу и сквозную аналитику на российском рекламном рынке. 23 July 2025Experiential marketing at a new Exceptional Experiences conference in December 2020
Reed Travel Exhibitions (RTE) announces the launch of Exceptional Experiences, a two-day conference and ideas showcase dedicated to experiential marketing and live events. The inaugural event will take place at Fira Gran Via in Barcelona from 2 — 3 December, alongside its market-leading business events trade show, IBTM World which takes place from 1 — 3 December. 10 February 2020CloserStill Media has announced the launch of the industry-leading Technology for Marketing in Asia
CloserStill Media has announced the arrival of the industry-leading Technology for Marketing brand into Asia, with the debut event launching at Singapore's Marina Bay Sands on October 9 — 10, 2019. 22 September 2019Technology for Marketing Asia 2019Center exhibition industry research CEIR report: positive outlook for B2B exhibitions
The majority (58%) of heads of marketing who currently use exhibitions as a marketing channel will maintain their current level of spending on B2B exhibitions in 2019 while another 37% are planning to increase it. 02 September 2019UFI Global Barometer research: Exhibition industry positive outlook despite slowing economic growth
The first half of 2019 has been weaker for the exhibition industry in terms of revenue growth compared with 2018, but there is still an overall positive trend for the year in relation to revenue. 30 July 2019